Color it Fall. Artist lecture notes by Jo Pomeroy-Crockett.

COLOR IT FALL, an exhibition,

through September 30th.

Fairweather House and Gallery

Bamboo basket by Charles Schweigert, pastels by Joanne Donaca, autumn original oil by Savvy Dani, landscape plein air original by Lisa Wiser, abstracts by Renee Rowe, shell oils by Paul Brent, paper textiles by Christine Trexel, photography by Linda Fenton-Mendenhall. Design by Denise Fairweather, allied member, A. S. I. D., American Society of Interior Designers.

For more about the artists, please visit http://www.fairweatherhouseandgallery.com

Featured art on display by Jo Pomeroy-Crockett and calligraphy by Penelope Culbertson.

COLOR IT FALL

Artist Lecture

We see color thanks to the cones in our eyes. (The rods are for night vision.) Humans are trichromats, that is, we see red, green, and blue. . . and mixtures of all these.

Many birds and fish, on the other hand, are tetrochromats and see 4 colors including ultraviolet colors invisible to us. A small percentage of women, some 2% – 3%, are tetrachromats and see at least one additional ultraviolet color.

What is your favorite color?

Ask a few people around the room. Chances are, between 50 – 60% will favor blue.

What can color do? It can . . .
* attract attention. People see color before they see anything else.
* hold attention. People pay attention to black and white for about ½ second or less. They pay attention to color for 2 – 3 seconds.
* Color has power. Consider the colors of STOP, GO and CAUTION.
*Color increases memory.

*Color images are processed before black and white images, so they are remembered better.
*Color informs better than black and white.

Research shows color improves readership by 40%, learning by 55 – 78%, and comprehension by 73%.
*Colors have personality and meaning and personalities vary with one’s culture.
*Color combined with shape sends special messages.
*Color attracts attention to brands better than words. What colors are signs? What is on the background of a sign?
*The color of your clothing tells a lot about you, your profession, and your status.
*Color transmits messages without ever using a word.

Aren’t artists lucky? We have free use of color which can to do and say so many different things! All we have to do is to learn to make use of the many meanings of color as we create our treasures. —Jo Pomeroy- Crockett, Ph.D, writer and artist.

To read more about the writer, please visit http://www.fairweatherhouseandgallery.com/ …artists/ …Jo Pomeroy-Crockett